Desarrollo de un plan estratégico para la importadora Yama G.K para el crecimiento sostenible.

Abstract

This paper presents a strategic plan for Importadora Yama G.K., whose main objective is to ensure long-term sustainable growth through a comprehensive strategic diagnosis that includes a SWOT analysis. The research examines the company's current situation, identifying critical areas such as internal communication, inventory management and adaptation to market changes. The methodology employed combines direct observation and strategic matrix analysis to gain a deeper understanding of the internal dynamics of the organization. The results obtained reveal key strengths, such as the company's commitment and capacity for innovation, but also highlight considerable weaknesses, such as the lack of adequate communication tools and insufficient response time to fluctuations in demand. In this regard, the importance of improving internal processes and implementing technological solutions to optimize inventory management is emphasized. . The findings suggest that the implementation of a robust strategic plan is essential to improve the social, environmental and technical performance of Yama G.K. This plan will not only strengthen the company's competitiveness in its sector in Machala, but will also allow it to expand and improve internal collaboration. In addition, sustainability will be promoted through responsible environmental practices and an integrated approach to efficient resource management.