Estrategias del servicio de encomiendas y el comportamiento del consumidor en la pandemia covid-19.

Abstract

During the pandemic, several companies were forced to close due to the restrictions imposed, which led them to depend on e-commerce and, therefore, the delivery service to reach their consumers, so there was an unprecedented demand for supplies. essential, such as food, medicines and personal protective equipment, therefore the delivery service played a vital role in the rapid and efficient distribution of these supplies to the communities that needed them, thus contributing to reducing the spread of the virus and to the well-being of the population. The objective of this research is to analyze consumer behavior and the way in which motorized vehicles have developed strategies to provide their services during the COVID-19 pandemic in the city of El Guabo, and to carry it out a descriptive methodology was used. - correlational that involved an exhaustive theoretical review, likewise a survey was carried out applied to a representative sample of the target population, where the results revealed that customers feel satisfied with the delivery service, since it allows people to access goods and food without having to leave home, thus avoiding the risk of contracting the virus, taking into account that the health authorities ordered social distancing measures and reduction of unnecessary outings, they even mention that WhatsApp has been an important social network for the delivery service during the pandemic, since it has options such as: make calls, video calls and send location, thus facilitating communication with the client for greater efficiency and effectiveness of the work offered. Due to the aforementioned, it is suggested to extend the study in time and space with the purpose of better understanding the topic and, finally, it is concluded that the implementation of the delivery service, in addition to taking care of the personal health of the community by avoiding the exposure of people with abroad, also allowed them to continue operating and generating income by offering their products and services remotely, which helped maintain jobs and mitigate the negative economic impact in the city of El Guabo.