las redes sociales en la generación de patrones socioculturales en los estudiantes de sociología de la utmach, año 2023

Abstract

In the current societal context, it is essential to understand the socio-cultural patterns of young people who are training to become Bachelors in Sociology. These future professionals have the potential to influence the application of the knowledge acquired during their training in an academic and correct manner. Therefore, the presence of a significant population in this university program makes these students a crucial focus of study to identify the exogenous elements that directly or indirectly influence their habits and behaviors, which may replicate in the broader community. To obtain precise and relevant results, various research methods and techniques were implemented with a mixed methodological approach, combining quantitative and qualitative applications using specific instruments that allowed an in-depth investigation and understanding of the phenomenon under study. Through this rigorous process, an integral vision of the socio-cultural dynamics affecting Sociology students and, by extension, society in general was sought. In line with this approach, surveys were conducted among students from all eight semesters of the Sociology program to gather information on the role of social media in generating socio-cultural patterns. Simultaneously, interviews were conducted with professors possessing deep knowledge of the theoretical foundations of sociology and the use of digital communication media, including the program coordinator, responsible for organizing and directing the teaching staff. Through these interviews, the professors and the coordinator were able to express their perspectives on student behavior and discuss the controversy surrounding the Information and Communication Technologies (ICT) available today. These discussions provided a comprehensive view of how digital media and social networks influence the academic formation and behavioral patterns of Sociology students. Therefore, based on the information obtained from the empirical research, it was concluded that Sociology students exhibit a pattern of dependency on social media platforms such as WhatsApp, Facebook, Instagram, Snapchat, and TikTok. They use these digital platforms frequently, dedicating a significant portion of their day to them and turning to them whenever they deem necessary. This results in an alteration of their communication methods, with a predominant focus on entertainment and news. This behavior highlights the level of influence these media exert on the students, indicating a missed opportunity to leverage their potential to promote culture and education. This underscores the need to implement the "Workshop on the Use of Social Media from the Perspective of Ethics and Professional Deontology for Sociology Students at UTMACH," which will provide a complementary space for students, taking advantage of the technological resources available today. It will focus on disseminating relevant and academic material, promoting a more conscious use of digital platforms. The operational planning of this proposal will seek to maximize the ease of obtaining relevant information, thus reinforcing the professional profile of Sociology students. By increasing the proper use of technological tools, students will be better prepared for practical work in a highly competitive labor market. Consequently, their skills and abilities will be enhanced, improving their competitiveness and effectiveness in managing digital platforms for academic and professional purposes. Finally, the implementation of the mentioned workshop in the Integrative Proposal is viable, as all necessary dimensions, including technical, economic, social, and environmental aspects, have been thoroughly analyzed, projecting promising results and demonstrating the feasibility of carrying out this intervention effectively and sustainably.