la pintura ecomural como medio expresivo artístico ecológico en la ciudad de machala.

Abstract

In this research, under the heading “Art and Ecology”, it is highlighted that muralism, selected as an artistic object, is defined as a form of representation through murals that seek a widespread visual impact through platforms such as social networks. The creation of ecomurals with recyclable waste not only beautifies the public space, but also raises awareness about the negative impact on the lives of animals and their effect on society. These initiatives seek to create awareness and reflection on the relationship between humans and their environment, using ecomurals as an effective means of artistic representation and catalysts for a more sustainable and respectful change towards nature. Plastic pollution causes devastating damage to wildlife, threatening the survival of marine species, birds and land animals. Muralism in Ecuador is crucial for depicting stories and issues, while ecological art uses recycled materials to address environmental challenges, capture attention and encourage action. Although uncommon in Ecuador, these types of works made with plastic bottle caps are a creative way to promote the reuse of materials and raise awareness about the importance of recycling. The inspiration and motivation behind this project lies in its ability to motivate people to take positive action to protect the environment and support sustainable initiatives. By combining visual art with messages of conservation and ecological awareness, they serve important purposes in society, such as environmental awareness and education on pressing issues like biodiversity preservation and climate change mitigation. In addition, sociology, which studies human behavior in groups and societies, investigates the reaction of art that seeks to reflect on the use and disuse of plastic materials. The media play a crucial role in disseminating works and artists that support environmental art issues. Once the research was completed, we proceeded to the creation of the artistic work, carrying out several graphic approaches to define the final sketch. The nature and potential of art establish the limits and possibilities of artistic expression, fostering creativity, active adaptation, flexibility of thought and critical and free expression. This proposal was developed meticulously, considering each phase in detail and focusing on the main components of the work. Bottle caps, plastic covers, pieces of mirrors, recycled plywood and bondex were used to achieve a visual and environmentally sustainable impact on the project. This artistic intervention, created at the Machala Campus, seeks to allow students to observe, analyze and reflect on the problem through the artistic discourse of the proposal. The ecomurals beautify urban spaces and contribute to transform healthy and aesthetically pleasing environments, highlighting the need to foster a greater commitment to environmental sustainability and promote ecological awareness in the community. Art, through its different manifestations, helps us to express emotions, empathize with others and face our relationship with the world from different perspectives.