Análisis de factibilidad turística de la hacienda la maría de la parroquia El Retiro en el año 2024.

Abstract

The objective of this project is to carry out a feasibility study at Hacienda La María, located in the El Retiro parish. This study evaluates various sociocultural, environmental and economic aspects of the ranch to determine the viability of diversifying into new equestrian disciplines. A mixed methodology is used, combining quantitative and qualitative approaches, through observation methods, descriptive and syntactic analysis to identify the key factors in the evaluation of tourism feasibility, as well as the weaknesses and strengths of the place. The techniques used include surveys of tourists to find out their preferences regarding the proposed equestrian disciplines and an interview with the owner, Mr. Luis Minuche, to learn about his long-term plans. Finally, four equestrian disciplines will be proposed to implement on the ranch. The necessary implements, requirements and associated costs will be detailed, as well as a sketch indicating the optimal location for the riding stables and the areas where the disciplines will take place.