El plan estratégico y su importancia para potencializar los atractivos turísticos del cantón Chilla.

Abstract

This degree project proposes a Strategic Plan to improve the tourist sites of Canton Chilla with the objective of counteracting the deterioration of tourist resources and improving the socioeconomic situation of the region. Based on a comprehensive analysis and a strategic and participatory vision, the strategic plan aims to ensure employment and economic growth through the improvement and promotion of tourism services. It highlights the importance of establishing clear objectives and finding tourism resources that make the canton more attractive to visitors. The data collection and analysis were carried out using a mixed methodology, which allowed the creation of effective strategies and a complete understanding of the situation.