Estrategias competitivas para la exportación de camarón al mercado de Corea del Sur en 2024 según el acuerdo estratégico de cooperación económica (seca).

Abstract

Ecuador has identified a significant advantage in its export offering that meets South Korean standards through the Strategic Economic Cooperation Agreement (SECA). Therefore, it is essential to investigate possible strategies to highlight our products in such a competitive market. This is particularly relevant for the Ecuadorian shrimp export sector to the South Korean market. Producers should focus their efforts on implementing measures that not only comply with Korean market regulations and quality standards but also highlight the unique qualities and competitive advantages of Ecuadorian shrimp. During the research, three key strategies have been identified: obtaining international quality and sustainability certifications, developing innovative products and value-added processes, and forming strategic alliances. These strategies, applicable to companies of all sizes within the sector, will facilitate access to the South Korean market and consolidate the position of Ecuadorian shrimp in that market. The research results indicate that international certifications help meet South Korean market standards, while innovation in products and processes allows for seizing new opportunities and improving the offering. Additionally, the formation of strategic alliances facilitates entry and expansion into the South Korean market, boosting the growth and sustainability of the Ecuadorian shrimp industry.