Análisis de la responsabilidad social empresarial de las empresas del sector bananero de la ciudad de Machala.

Abstract

The market is a daily changing environment, so consumer trends evolve and the needs of the client or consumer adhere to new focuses. In this sense, today companies seek that their activity has a positive and sustainable impact for the entire society; That is why, through ethical, social, environmental and labor considerations, this integrative project is framed in the objective of determining the incidence of CSR in banana companies in the city of Machala, through a non-experimental study. since it focuses on analyzing the scope of RSE in the banana sector. Likewise, it should be noted that to obtain this information, the survey was used as a data collection technique, which was applied to the administrative staff of the 10 banana companies in the city with the best participation both at the local and national level, demonstrating the need to carry out innovation in its business fabric and organizational culture regarding the care and protection of the environment and society.