La responsabilidad social empresarial y la calidad de vida en el trabajo de los colaboradores en las bananeras ubicadas en el cantón Arenillas.

Abstract

This research analyses crucial aspects of Corporate Social Responsibility (CSR) and worker quality of life in banana and plantain production companies in the Arenillas canton, El Oro province, Ecuador. Regarding CSR, a significant commitment to staff development is observed, although the implementation of training is inconsistent, limiting the continuous development of skills. Companies show some awareness of their environmental impact, but sustainable actions are carried out only occasionally. Planning and monitoring of social contributions are well structured, promoting volunteer work and fulfilling environmental responsibilities.In terms of worker quality of life, customer and supplier management is efficient, ensuring sustainable business relationships. However, monetary benefits are not seen as competitive, affecting employee satisfaction and retention. Confidence in worker capabilities is high and labour relations are healthy, but open communication between managers and employees is limited. Respect for workers' opinions is notable, although opportunities for professional growth are moderate. The research concludes that although companies show considerable commitment to CSR and employee quality of life, there is a need to improve the consistency of training, the competitiveness of monetary benefits, open communication and opportunities for professional growth. A more structured approach in these areas can improve the working environment and the sustainability of the sector, benefiting both employees and local communities.