Diseño de un modelo de inteligencia de negocios para mejorar la eficiencia operativa en una camaronera.

Abstract

This study presents the design of a business model focused on improving the operational efficiency of a shrimp farming company located in Machala. Through the implementation of Business Intelligence (BI) tools, it aims to optimize data management in key areas such as production, inventory, and resource usage. The analysis identifies the main operational weaknesses, such as the lack of technological integration in production and maintenance processes, which affects efficiency and costs. The proposed model integrates advanced technological solutions to improve planning, reduce waste, and optimize resource use, leading to increased productivity. Moreover, data-driven decision-making is prioritized, which enhances competitiveness in the international shrimp export market. By adopting these improvements, the shrimp farm can increase profitability, reduce operational costs, and ensure sustainable long-term growth.