La motivación y su incidencia en el desempeño laboral de los colaboradores de La Cooperativa de Ahorro y Crédito Jardín Azuayo, Pasaje.

Abstract

This paper focuses on analyzing the relationship between motivation and work performance of employees at the Jardín Azuayo Savings and Credit Cooperative, located in the city of Pasaje, El Oro province. With the aim of identifying the motivational factors that influence the performance of workers and proposing improvement strategies that can be implemented to increase productivity and job satisfaction. The project is based on the premise that motivation is a crucial element in the work environment, as it not only improves individual performance, but also contributes to the overall success of the organization. In this context, an exhaustive analysis of theories of motivation, such as Maslow's Hierarchy of Needs and Herzberg's Theory of Factors, is made to understand how they are applied in the cooperative environment. A descriptive, correlational and sectional research was carried out, using the deductive, qualitative and quantitative method to offer a complete vision of the topic. The sample was made up of the 22 employees of the Cooperative and the data were collected through a survey designed in Google forms, which contained 15 questions on relevant aspects of motivation and work performance. The most outstanding results indicate that a considerable percentage of employees consider that the institution does not grant recognition, in addition, some employees stated that they did not have a feeling of continuous search for improvement, and finally a small percentage expressed dissatisfaction with the equity in the treatment received within the entity, therefore, the implementation of motivational strategies, Both monetary and non-monetary, can significantly improve the quality of work and talent retention, benefiting not only workers, but will also strengthen the cooperative's competitive position in the market.