Características socioeconómicas que inciden en la calidad de vida de los comerciantes de la plaza San Antonio-Pasaje 2023

Abstract

The present graduation thesis "Socioeconomic Characteristics Impacting the Quality of Life of Merchants in Plaza San Antonio - Pasaje 2023" focused on investigating how socioeconomic characteristics influenced the quality of life of merchants in that specific area. Through the application of research techniques such as interviews, surveys, and bibliographic review of scientific articles, an environment characterized by unfair competition was identified, mainly due to the presence of informal trade around the commercial establishment. During the field research, it was found that the 180 surveyed merchants experienced various problems affecting their quality of life. Among the most prominent aspects mentioned by the participants were insecurity, high rental and tax costs, lack of promotion and effective marketing strategies, poor maintenance of commercial structures, as well as inadequate control over informal trade and apparent lack of interest from authorities in addressing these commerce-related issues in the area. However, the main challenge significantly impacting income and, therefore, the quality of life of merchants, was the inadequate control by authorities and management of informal traders located around Plaza San Antonio. This situation generated a negative effect on the economic stability and general well-being of merchants, limiting their opportunities for growth and development in a competitive commercial environment. In light of this identified problem, it was imperative to implement concrete and effective measures to address the difficulties mentioned. It was essential to establish stricter control over informal trade and promote greater collaboration between relevant authorities and the merchants themselves to comprehensively address this challenge. Therefore, this study highlighted the importance of understanding the complex interactions between socioeconomic characteristics and the quality of life of merchants in Plaza San Antonio. Only through detailed analysis and implementation of specific actions aimed at improving working conditions and the commercial environment could sustainable development be promoted. The generalities and legal framework for the operation of Plaza Comercial San Antonio de Pasaje are approved, changing the name of Mercado Multifuncional de Pasaje to "Plaza Comercial San Antonio de Pasaje" for all legal and administrative purposes. The operation of the plaza will be subject to the authority of the mayor, the Public Services Commission, the Public Services Directorate, and the Risk and Environmental Management Directorate of the Autonomous Decentralized Municipal Government of Pasaje. It is established that the plaza will be governed by an ordinance that will regulate its lease, use, operation, and administration. Additionally, the location of the plaza, the uses, and services it will offer to the community, the definition of common areas and their care, and the competencies of the Autonomous Decentralized Municipal Government of the Canton Pasaje to locate, construct, and authorize the operation of lawful businesses in specific areas, including banking services and the sale of food and various products, are detailed.