Modificación de patrones socioculturales en los jóvenes de la parroquia El Cambio por la universalización de las redes sociales.

Abstract

The present thesis entitled "Modification of sociocultural patterns in the young people of the parish of El Cambio por la universalización de las redes sociales" addresses the effects that the universalization of social networks has generated in the interpersonal relationships of young people, as well as the positive and negative sociocultural aspects, in addition to the strategies that are being implemented by the families of young people. In order to mitigate the influence that it has generated, in this sense, as a general objective, the modifications generated in the sociocultural patterns of the young people of the parish of El Cambio due to the universalization of social networks were identified. Social networks have become an important factor to communicate, interact and exchange information, therefore, it has greatly increased in daily and everyday use by young people, in this way it has marked a negative influence on personal and social connections, due to addictions and dependencies that is generally a common problem that affects mental health, being detrimental to young people in the activities they carry out in daily and everyday life; in addition, the exposures to risks and dangers in intimacy, privacy, possible fraud, scams and identity theft, which arise from the inappropriate use of them. The sociological foundation is the structural-functionalism theory and symbolic interactionism, since they allow to obtain a series of crucial knowledge to analyze and understand the relationships and interrelations of the human being with the environment and an objective vision of social reality, on the other hand, the research methodology is of a basic type, because it has scientific articles from the last 5 years that serve as a foundation to provide veracity and feasibility of the facts, it is also mixed so it combines the quantitative and qualitative approach, consequently the technique of survey and interview were used to obtain statistical and empirical information. Based on the results obtained through the survey, it has been shown that the most used social networks are Facebook with 31.05%, followed by TikTok with 24.77% and WhatsApp with 20.89%, regarding the risks caused by use, 50.79% indicate the option of addiction, on the other hand, to the detriment of social norms 32.74% indicate of respect for others, Likewise, 29.60% chose to greet or shake hands courteously, then 26.46% chose to listen without interrupting, in terms of sociocultural changes that 33.16% indicate new fashions, likewise, 26.20% indicate detriment to culture, then 19.25% manifest new value, in this sense, the requirement to intervene with the greatest relevance for the elaboration of the intervention proposal has been selected. Design of a training campaign to strengthen social norms and values to the detriment of social networks. The intervention proposal is a response to the most felt problem, on the other hand, the research work has the technical feasibility; to determine the feasibility of human resources, tools, materials and technological devices to perform well in training, social viability; that it demonstrates that the fulfilment of the objectives benefits young people in the development of social skills, skills and capacities, from the personal, social and community spheres, economic viability; given that it has a carefully detailed budget for its execution in a schedule of activities and an operational plan, and, finally, environmental feasibility; Demonstrating the relationship that human beings have with nature, this is decisive to take into consideration veracity and credibility.