Propuesta de podcast piloto para fortalecer la cultura histórica de la ciudad de Machala. caso: Unidad Educativa Particular Juana de Dios

Abstract

The pressing need to strengthen cultural identity drives the exploration of Machala's culture. The research focuses on highlighting the importance of this effort, aiming for residents to learn more about the origin of their city. In this context, cultural institutions are urged to propose pilot projects that enhance the preservation of historical culture, especially through new audiovisual formats, such as podcasts. These emerge as valuable tools to deepen understanding of the past, evoke memories, and narrate the history of Machala, its times, spaces, people, and historical processes. The framing of key issues in the thesis reflects a strategic approach to addressing the research. The central question investigates the possibility of promoting interest in Machala's historical culture through an enriching podcast. Complementary issues explore the current level of cultural knowledge among the population, the most effective podcast production formats, and the design of a proposal contributing to the preservation and dissemination of local cultural heritage. This investigative work addresses the relevance of strengthening historical culture in Machala, proposing an innovative approach through podcasts to enhance the community's connection with its past. The research aims not only to answer the posed questions but also to provide tangible recommendations for the successful implementation of a cultural podcast project in the city.