Gestión estratégica de la empresa Coelsa Cía. Ltda. en la ciudad de Machala.

Abstract

Strategic management at Coelsa Cia Ltda emerges as a crucial element in steering the company towards its long-term goals, ensuring adaptation to change, resource optimization, and sustainable competitiveness in a dynamic business environment. The main objective of this study is to identify potential issues and propose corrective actions, along with evaluating the fulfillment of the strategic plan. To conduct this research, permission and support were obtained from the company, enabling the development of a comprehensive methodology. This methodology encompassed both qualitative and quantitative approaches. On one hand, an interview with company executives was conducted to gather detailed information about the strategic plan and better understand the challenges and opportunities facing the organization. On the other hand, quantitative techniques were employed to assess the level of strategy implementation, utilizing effectiveness, efficiency, and efficacy goals and indicators. It is important to highlight that the study of strategic management in hardware companies is an underexplored area currently. There is a notable lack of exhaustive research analyzing the specific strategies implemented in this sector. Therefore, the findings of this research have the potential to fill this knowledge gap and provide a deeper understanding of best practices in strategic management within the context of hardware companies. The findings of this research are expected to be highly valuable for future generations of academics, as well as practitioners and business leaders in the hardware sector. These results could significantly contribute to enhancing the effectiveness of organizational strategies in similar companies, thus promoting growth and sustainability in the business market.