Análisis de la aplicación de las normas de calidad en empresas bananeras del cantón machala, provincia de El Oro.

Abstract

The banana industry in the Machala canton, in the province of El Oro, Ecuador, faces the challenge of complying with international regulations such as ISO 22000, 9001, 26000, 14000, Global Gap and Fair Trade, in order to maintain its competitiveness and reputation. In global markets. The objective of this research is to characterize the application of these regulations in banana companies. The results reveal a majority compliance with quality standards, although a low level of acceptance of Global Gap and concerns about job security are observed, which suggests the need for staff training. In addition, concern was identified for the safety and well-being of workers, urging companies to strengthen training and investment in infrastructure. Regarding the Fair Trade standard, it was highlighted that companies show an acceptable level in the implementation of quality management processes, but they still need to improve on aspects such as food safety and traceability. Despite the challenges identified, the research highlights the sector's overall commitment to quality and sustainability, which contributes to comprehensive development. This research provides valuable information to improve product quality, job security and business competitiveness in the banana sector of the Machala canton, contributing to local and national economic development in line with international standards of quality and sustainability.