Aprovechamiento turístico de los recursos naturales y culturales de la parroquia Moromoro, cantón Piñas

Abstract

Tourism, as an economic and social activity, plays a fundamental role in the sustainable development of local communities around the world. In this context, the Moromoro Parish, located in the Piñas Canton, stands as a promising scenario for the tourist use of its abundant natural and cultural resources. This research work takes into consideration the possible tourist potential of the Moromoro parish of the Piñas canton of the province of El Oro. Recognizing its natural and cultural diversity, from the tourist point of view it is intended to establish some issues and reality of the territory in question. the purpose of taking advantage of its qualities and resources in a planned manner. Through a mixed methodology and techniques such as observation, interviews and documentary analysis provided by the governing body of tourism in Ecuador, an inventory and ranking of its main natural and cultural resources was carried out. Also through interviews with the population, the orientation of the community towards the development and potentialization of the flow of tourists in the sector was determined. Through a SWOT analysis, extrinsic and intrinsic considerations of the parish were established to be taken into account for future projects. The results determine that Moromoro has attractions of hierarchy III and II that are exceptional enough to achieve, through management and planning between governance and the community, quality tourism products with significant attraction capacity. The population welcomes any initiative to promote tourism through concrete actions and agrees to improve their services by attending training. On the other hand, from the SWOT analysis those weaknesses and threats were identified, the same ones that agree with those collected during the data collection of the file, such as: the little intervention of the governance in the site, the absence of tourism projects , the lack of tourism training; The loss of cultural identity, anthropogenic pressure on the biodiversity of the area, landslides and heavy rains are considered part of the identified problems, which prevent the development and use of natural and cultural resources. Theories of tourism development and planning put on the table examples of ordered actions to be taken to maximize the natural and cultural benefits of the territories, also to minimize weaknesses and face threats with projection. From the theories it can be concluded that through correct planning the parish of Moromoro can be developed sustainably, which is why actions such as: articulating planning between the different levels of governance, working hand in hand with the entities that provide security and accessibility in the area. Design tourist activities that encourage tourists to visit, with competitive characteristics. Hand in hand with competitiveness, quality is an important basis for it, which is why constant training of tourism providers in the sector is recommended to improve tourism services.