Impacto de la economía digital en las microempresas de servicio de restaurantes en la ciudad de Machala 2018-2022.

Abstract

The "digital economy" concept was officially introduced in one of the research works of the specialist Tapscott in the 90's, this new economy has been gaining strength over time since it uses mechanisms such as the internet and ICTs, it plays a vital role in the companies because it allows them to open up in new markets. The purpose of this paper is to determine the impact of the digital economy on microenterprises of restaurant service in Machala, in order to develop this study, we decided to use documentary and descriptive research methods by collecting reliable information in different scientific articles and web pages of institutions. To process and measure the data collected, we used the Excel program, which allowed us to appreciate the statistical part in a clearer way. Through the use of the survey, it was determined that the 150 microenterprises of restaurants legally constituted in the superintendence of companies in Machala use digital payments in their operations and a key factor in making the transition to the digital era was the arrival of COVID-19 which strongly impacted and forced most businesses to implement new methods which brought with it the digital media and tools and eventually it will monopolize all business sectors.