Plan de negocios para la creación de una empresa comercial de alimentos de primera necesidad en la ciudad de Machala, provincia de El Oro.

Abstract

This project details a comprehensive business plan for the creation of a commercial enterprise focused on essential foods. The location will be in the city of Machala, El Oro province, with a portfolio covering grains, cereals, dairy products, meats, fruits, vegetables and more. To carry out a rigorous analysis, qualitative and quantitative methods were used, supported by surveys and reliable bibliographic sources. These data are essential, providing a complete understanding of the market to which our products will be targeted. In terms of marketing strategy, solid plans will be established, including advertising campaigns, promotions, social media presence and partnerships with local companies. In addition, customer loyalty will be prioritized through loyalty programs and personalized attention. On the other hand, the company will emphasize the training and motivation of the human team, seeking their commitment to the values and objectives of the organization. A favorable work environment will be created to stimulate both the professional and personal growth of employees.