Análisis de la rentabilidad de los emprendimientos del proyecto juventud emprende diferente periodos 2020-2021.

Abstract

Nowadays, ventures arise due to various factors, whether due to the identification of opportunities, the aspirations or passions of the human being, the need to have control over their life destiny, the search for a solution to social problems, the desire to create and innovate a product/service or simply seek to enrich their family assets. Entrepreneurship is very important and fundamental within a country, as it facilitates the creation of companies and thereby generates sources of employment that improve the quality of life of people, promote economic growth when producing and consuming products, allows the technological and innovative growth, stimulates creativity and problem solving, diversifies the economy and addresses a variety of social and environmental challenges. This research seeks to analyze the profitability of the ventures of the Juventud Emprende Diferente project in the province of El Oro, through the use of financial indicators for good practical development that helps decision-making. This is how the profitability indicator plays a very important role when evaluating the financial performance of an entity, allowing owners, investors or managers to make strategic and operational decisions that allow reducing costs or making changes to the business strategy. In addition, it attracts investors who guarantee the viability and success of a commercial business. For this reason, the prefecture of the province of El Oro seeks to support financially and through financial education training to all the businesses that are registered in this project. As a data collection instrument, the information on the undertakings provided by the prefecture of El Oro was taken by request to the engineer in charge of the project and duly sealed and signed by the prefect. In addition, having complemented the research with a survey, which was applied to the enterprises of the city of Machala, Pasaje and Santa Rosa that are correctly approved and in operation, obtaining as a result that the majority of commercial businesses know the importance of the profitability indicator and use the Excel program to classify and order their costs and expenses. However, it was possible to identify that the ventures had higher profits in 2021 and that according to their personal criteria, several businesses cease their commercial activities due to the lack of control over costs and expenses, resulting in the partial or total closure of their activities. Economic.