La identidad de la empresa pública de movilidad machala, año 2022

Abstract

The present work analyzes the identity of the public company Movilidad Machala in the year 2022. To address this object of study, the identity of the institution will be audited, as one of the brands that is separated from the Machala community, since it is a institution attached to the Municipality of Machala. Carrying out an audit means carrying out an analysis that allows us to identify what happens within the institution, if there is a cultural identity and how it is carried out in each of the departments, that is why we divide our methodology into 4 variables: identity, verbal, objectual and cultural. Identity is much more than making a simple logo, it is the way in which we visually express the image of an institution towards society, it is for this reason that the need has been seen to publicize the identity of Movilidad Machala, after relate your image to other institutions. Movilidad Machala is noted for being one of the public companies that works with the road safety of citizens, promoting principles and responsibilities through internal and external projects. For this reason, it is proposed to survey and interview professionals, communicators and experts on the subject, to analyze the identity information provided by them and that this allows developing an analysis interpreting what was addressed.