La educomunicación y la alfabetización digital para los habitantes de la parroquia El Retiro de la ciudad de Machala

Abstract

The objective of this research was to develop digital literacy planning for the inhabitants of the parish of El Retiro in the city of Machala in the year 2023, through an educational-communication product. For this, a methodology with a qualitative and quantitative approach was adopted in which techniques such as surveys, interviews, focus groups, and literature review will be applied, which will serve to contribute to the research and development of the case study. Among the main results it is evident that: 1) participants are very familiar with the competence of empathy when commenting and publishing on digital platforms; 2) most have a positive assessment of the tools and educational platforms which allows generating the competence of collaboration on digital platforms as a tool to support their education, 3) the main advantage of educommunicational products is that young people learn with what they create. Based on the above, it is concluded that students, for the most part, positively value the competencies of empathy and collaboration on the network with educational platforms as a support tool for classes, and that they consider that this positively influences their process of acquiring knowledge about the digital world.