Plan de marketing sostenible para la exportación de snacks de banano al mercado español en el 2023.

Abstract

Ecuador has always stood out for the export of raw material, it stands out for its good quality and international recognition, one of the main products exported by Ecuador and generates large amounts of income is the Banana, which is listed as one of the best in the world, for its quality, flavor and size. The banana industry stands out for its great dimension in the Ecuadorian territory, generating a large number of jobs and helping the country's economy, banana companies have a meticulous quality process to generate a product that has the standards standing out before other exporting countries, the bananas go through care and selection processes, not all bananas have the standards to be exported. The important factor that stands out in the problem is that Ecuador is a country that only handles exports of raw materials to international markets, but does not risk producing a product and reaching international markets, taking advantage of resources and resulting in greater benefits for the companies. banana exporting and producing companies, being able to focus on offering varieties of elaborated or finished products, as it is in this case, banana snacks, for this reason this research aims to apply an export plan of the product to the Spanish market, Spain is a great consumer of Ecuadorian products due to the number of Ecuadorian emigrants that it has, for this reason it is intended to take advantage of and enter this market with elaborated products (snacks).