Plan de negocios de exportación de artesanías con la fibra del tallo de banano hacia el mercado español desde la asociación de mujeres agro-artesanales en el 2022.

Abstract

In the present investigation it is possible to investigate in depth the origins of the production of handicrafts, with the great variety of culture of Ecuador and how this production would be to reach international commercialization, they have the objective that the product reaches the Spain market and thus this increase the sales of the Association of women artisans AMA, which is in charge of the manufacture of hats based on banana fiber, taking into consideration that the country already exports handicrafts but in a very minimal quantity, the variety of inputs in the The manufacture of these products is 100% organic, the main problem that this organization has is that it does not have the knowledge or solid experience of an export plan, that is why the reason for the investigation through this process is to determine if the implementation of this plan will increase the number of sales, this entire process will be carried out under a quantitative approach for the feasibility analysis, In addition, an inductive-deductive method was applied, included with the hypothetical-deductive method, as a result obtained within this investigation after the application of an interview to evaluate the economic situation of the company, I have inquired if it manages to make an export, it was also corroborated the established hypothesis corroborated, finally the conclusions and recommendations are made.