La innovación tecnológica como una estrategia de crecimiento en la empresa Tecnomarket.

Abstract

The present research work with the theme "Technological innovation as a growth strategy in the Tecnomarket company" was directed to small companies, for which the snowball method was used, which consists of applying a survey in a company of a similar sector and activity, with the results obtained from it to go to the next with the same methodology, which followed an accumulation of data to carry out a general contracting of the results, in addition the qualitative and quantitative method was used for the collection and analysis of the information obtained in order to analyze how technological innovation is an essential strategy and influences the growth of both its development of activities and the growth of its infrastructure, due to the fact that today most companies of Ecuador presents various problems of adaptation to the current requirements of consumers, which has generated that they seek new forms to adapt to the needs of its customers and changing times. In this way, it seeks to respond to the problem: How does technological innovation influence growth in the company Tecnomarket in the city of Santa Rosa? The present investigation arose due to the need of the Tecnomarket company to correctly use technological innovation for its growth, where it will be prolonged that the organizations exist 3 essential types of growth which are: the radical focused on the great changes within the organization , the incremental one framed in increasing the economic value of the company without implementing extreme changes and the descriptive character is the equilibrium method between innovating for the company for the consumer. Under this criterion, the development of the research project with the purpose of analyzing how technological innovation influences the growth strategy in the Tecnomarket company, with the specific objectives: Identify which factors determine technological innovation in the company, among which are factors strategic and technological, with the following objective establishing the relevant elements of technological innovation that influence the growth of the company.