Medios de comunicación públicos y ecosistema digital

Abstract

The present research work corresponding to the year 2023, previous degree work for obtaining the degree of Bachelor in Social Communication. In this work, an analysis has been made about the public media and the digital ecosystem given the technological advances in which the media have been involved and pressured by the new needs of audiences in desiring the immediacy of information. To understand this topic, interviews were conducted with 8 professionals in the area of communication of public, private and digital media who expressed their opinion on the new information niches of the digital ecosystem and thus also be able to determine the importance of the public communication medium and identify the synergy that exists between both. This was achieved by applying a qualitative methodology, using the question bank that was executed to conduct the interviews that were focused on knowing the opinion about the public media and the digital ecosystem by professionals in the area of communication and how the different audiences are influenced with them as well as denoting whether they are aware of the spaces in which information is broadcast. In this research process, together with the analyzed information of authors who have investigated these topics previously, the important need to stay informed was fixed and given that the media has evolved over time and the ICTs that can now be applied in this communicative and informative field in order to improve the ecosystem that already existed with the well-known mass media or traditional media, this analysis will also focus in a special way on the public media and the way that these advances in this technological era are enough to state that the digital ecosystem has influenced journalism in a general way without affecting its original essence that keeps the interaction of media and audience alive. Understanding that the internet has caused a metamorphosis effect in the information field, since in the digital ecosystem anyone acts as a broadcaster or producer of content and on the other hand have been fragmenting the niches of communicative spaces, and as a general character the internet through the digital ecosystem. As a conclusion, it was possible to determine that the media have their established audiences that as a result of the construction of a new community in which interacting in a digital way caused a change in what we know as media communication, but not the essence of traditional media thus establishing the synergy between public media and the digital ecosystem, also according to the interviewees the public media, also evolved by leaps and bounds, in some cases through the creation of transmedia spaces for the development of new communication products satisfying the needs of the different audiences that by building and being part of these new spaces get to be permanently informed of what is happening in their environment of interest.