Propuesta de modelos de gestión de la innovación de servicios turísticos en la isla Jambelí cantón Santa Rosa.

Abstract

In the present research work titled "management model of the innovation of tourist services in the island of Jambelí belonging to the Santa Rosa canton", it seeks to verify if this tourist destination lacks improvements of the space by governmental entities, it is both its infrastructure and public services, gastronomy services, lodging, recreation and river transportation, with the purpose of giving a better service and attention to tourists. Today, tourists have become more demanding, because they require innovative products and services based on excellence and efficiency; therefore, it takes into account the elements that tourists fix to satisfy their needs; from this point, it is that the community of the province of El Oro does not know the resources or the improvements that they should make, with this they would increase the tourist development. The innovation management model appears as a proposal to promote tourism in Jambelí island, which is composed of a set of stages aimed at strengthening the sustainable development of the community through new regeneration projects with available resources, or new tourist products through the promotion and quality of services for a favorable satisfaction to tourists, For the development of the proposed model, it is relevant that there is the approval and support of the authorities of the decentralized autonomous government of the Santa Rosa canton on representation of the tourist sector of Jambelí island, in addition, the commitment of the managers involved, such as the communities, owners of the tourist services, productive associations or public and private companies.