Análisis comparativo de las exportaciones de camarón de la empresa PROMAORO De Santa Rosa en el 2019-2020. (afectación Covid)

Abstract

In Ecuador, shrimp is one of the most beneficial sea products in recent years, appearing in the 1980s as part of the productivity and export of shrimp. The export of this product occupies an important place in the list of exported products due to the quality of the shrimp from the province of El Oro, thus contributing to the development of the nation. The main objective of the project is to compare the shrimp exports of the Promaoro de Santa Rosa company in 2019 and 2020 (COVID impact) through the implementation of strategies for an improvement plan. In the present work, the scientific problem is pronounced: How have the shrimp exports of the company PROMAORO S. A of Santa Rosa evolved in 2019 and 2020 (COVID affectation). The implemented methodology makes it possible to obtain exhaustive information, which is why theoretical research methods such as synthetic analytical and inductive-deductive and the systematic method have been implemented, as well as empirical methods such as the study of documents. The Ecuadorian state has intervened in the seafood export sector, implementing new policies and laws that made it possible to produce new ideas, which became more competitive, mainly in the Chinese market, as it is the main importer of company products. Promaoro. Through the analysis of shrimp exports, it allows us to contemplate the growth that has occurred in the 2019 and 2020 periods and to implement an improvement plan. The results of the investigation reflected that thanks to the measures adopted by the PROMAORO S.A organization in the face of the pandemic, it had a positive influence on its exports, since, despite the shortage of packaging material and problems with the shipping companies, its exports have registered an increase compared to the previous year.