Estrategia de internacionalización para mejorar la competitividad de las empresas exportadoras de banano de la ciudad de Pasaje en el 2021.

Abstract

The purpose of this research work is to analyze the possible internationalization strategies that will allow us to improve the competitiveness of banana exporting companies in the city of Pasaje. The research work was elaborated taking in reference to the conceptual background on internationalization, competitiveness and internationalization strategies, all the possible internationalization strategies were investigated in order to choose those that could help the companies to improve their competitiveness in an international way. For the elaboration of this research we went hand in hand with the qualitative approach, which will allow us a more exhaustive analysis of the company and the most important information to know its current situation, we worked from theoretical methods such as historical-logical, analytical-synthetic and inductive-deductive, also the abstraction-concretion and systemic. However, empirical methods were also applied. We applied primary and secondary sources of information, together with the interview instrument to obtain the results. According to the results obtained in the research, internationalization strategies have been selected for banana exporting companies in the city of Pasaje, which are important for a better expansion, internationalization and recognition in the foreign market. Therefore, this type of strategies will improve the competitiveness and feasibility of the companies through the implementation of diversification strategies, international fairs and Joint Venture.