Estrategia de certificación de calidad ISO 9001-2015 para aumentar la competitividad en el mercado local e internacional de la marca chocodamas.

Abstract

The purpose of this research project is to design a certification strategy to increase the competitiveness in the local and international market of the Chocodamas brand belonging to the Asociación de Productores Agropecuarios Piñas. The project is set in the present, considering references and background on quality management and marketing processes of cocoa derivatives. The design presented is carried out taking into account the internal and external analysis of the company, information that will be used for the creation of beneficial strategies for the company. Similarly, with the application of empirical methods to the association, it was determined that one of the main drawbacks to increase their income and demand for their products is the absence of certifications that support and demonstrate the safety and quality in production processes, based on this the objective of the research was established, to increase competitiveness in the local and international market of the brand Chocodamas in 2022 by implementing a strategy of quality certification ISO 9001:2015. Regarding the methodology, a transformative explanatory scope was used for the implementation of quality certification. In addition, the analysis of the results allowed generating a practical contribution that addresses issues such as the SWOT analysis of the company, the processes prior to implementation, mandatory documents of the standard, quotations, as well as the scope and limitations, and the opinion of ASOPROAPI's partners, who welcomed the proposal made on the application of ISO 900:2015 in the future. Finally, it was concluded that the implementation of the quality certification strategy greatly favors the association's performance, improving its production processes.