Gestión administrativa y su incidencia en la comercialización del café artesanal.

Abstract

In the development of this research project it is intended to study how administrative management affects the commercialization of artisanal coffee to analyze, identify and synthesize the results, therefore, it was considered that the research study is of non-experimental design, descriptive, documentary type and has a level of descriptive research, explanatory, in addition to presenting a deductive method, Thus, the survey instrument was implemented for the collection of information through the help of scientific articles, journals, books and more, applying a population and sample for convenience by choosing an exclusive group of people with positions of leadership granting positive results in the technical, economic and social dimensions of the research. Now, in summary most of the companies that implement this management have increased their productivity and marketing of their products, and therefore, their economic income.