Marketing 3d y su posicionamiento en mipymes de la parroquia la providencia del cantón Machala.

Abstract

3D marketing and its positioning in Mypimes, case of the Providencia parish of the Machala canton, is a research work that was developed to determine the marketing strategies of the selected Mipymes and after that, elaborate a proposal of strategies for the strategic positioning of marketing. digital. For the study, a non-experimental design with mixed qualitative -quantitative methodology was used, applying two research techniques such as the documentary review corresponding to the databases of the subject and the surveys applied to a study population of 50 Mipymes from the Providencia parish. Within the information collected, it is highlighted that there are difficulties for the Mipymes of this parish, since 70% of these businesses know little about digital marketing and 22% have practically no knowledge on the subject, thus limiting their presence in the market. and the positioning of your brand. Added to this problem is the lack of use of digital tools to promote their products or services, considering that 12% do not even have social networks of their company. The owners of the Mipymes do not have greater knowledge about digital marketing, therefore, they are not applying strategies to help capture, retain and attract new customers, reducing their benefits. For this reason, it is essential to execute a digital marketing plan that will significantly help Mipymes to improve their growth. Thus becoming a necessity for companies to adapt to the current context of digital transformation.