Narrativa trasnmedia : vidfit temas de salud, ejercicios y vida saludable.

Abstract

The initial problem that is presented in the following work is the ignorance and lack of interest that people have for healthy living, that is why something innovative has been created, a communicational proposal based on the transmedia narrative that is accessible to people who want to start their fitness life, but do not have any knowledge about it. Communication products have been developed to reach our audience, what makes this project innovative and striking is that its propagation will be through a transmedia narrative. In different parts of social networks, google and other platforms there is some kind of information or guide about fitness life, but none of them shows truthfully or without excessive profit the true essence of fitness, most of these pages seek to generate profits by deceiving people who do not know about any healthy habit, dazzling us with supposed results obtained by extreme diets or supplements that promise to achieve the objectives without much effort, thus damaging the body of people and generating traumas based on the bad experience that they take by trusting those who only seek the economic. The present work is directed towards the development of the transmedia narrative, after conducting an investigation in which all the aspects covered by the fitness lifestyle have been known, analyzing why people do not have interest or the causes for which they do not prioritize the well-being of physical and mental health, allowed to characterize the platforms, correct and feasible means for communication products to generate interest in people about the fitness lifestyle. For the execution of this project, interviews were conducted with professionals in different areas such as: clinical psychology, medicine, fitness athletes, experts in sports supplementation. Interviews were conducted with transmedia producers in the province of El Oro, which served to create the transmedia narrative. Participatory Observation was also used, which served to analyze the environment in which fitness is developed, in this case gyms, when involved in this area in which fitness is developed, it was possible to observe the lack of knowledge and interest of trainers for clients, it was understood why many people do not opt for fitness life, since they are afraid or ashamed of their appearance, on the other hand they do not have any knowledge about exercise routines, much less how some machines are used within gyms, that is why this project has been created, in order to provide a space of free access to start having the basic knowledge about everything that covers being a fitness person. A methodology with a qualitative approach was applied since a compilation of transmedia producers in the province of El Oro was carried out, which allowed to build a proposal from the research that was obtained by interviewing specialists in the areas corresponding to fitness and general health of the body and mind. The scope of this research is descriptive because it seeks to generate interest in the audience about fitness through communication products. The research design is non-experimental, since the variable was not manipulated rather it was sought to obtain the data in its natural form. And it has a non-probabilistic sampling, since the complete list of the audience is not known, but all those people who are interested in the fitness lifestyle within the province of El Oro.