Análisis de las estrategias de promoción turística gastronómica de puerto Jelí cantón Santa Rosa.

Abstract

The present study entitled: Promotion plan for the traditional gastronomy of the Santa Rosa canton for the low season of visitors, aims to identify the traditional gastronomy of the Santa Rosa canton, which allows promoting the gastronomic product, through a market study in the period 2020-2021. The research presented a mixed approach, with regard to the qualitative level, highlighting the theories of different authors and the owners or managers of restaurants that offer traditional food. The quantitative approach highlighted the different opinions of local residents and national and foreign tourists, which were obtained through surveys, a relevant contribution with respect to the consumption preferences of traditional foods. Research techniques were applied, such as interviews with the owners of restaurants that offer traditional food, surveys applied to residents and tourists, and direct observation was carried out in the restaurants that were the object of this study. The results show that an average of 70% of tourists say that they visit Santa Rosa for its beaches and traditional cuisine. It was also determined that the restaurants are listed in the tourist registry and comply with the requirements, services and good practices, and it was also determined that there are possibilities for promoting gastronomic tourism in Santa Rosa by developing a promotional plan for traditional dishes to facilitate the increase in the flow of gastronomic demand in the off-season.