El papel de la universidad en la reactivación económica de los sectores productivos de la ciudad de Machala.

Abstract

This paper analyses the role of the university in the economic reactivation of the productive sectors of the city of Machala. The relationship between the university and society is very close, but this paper specifically analyses the relationship it has with the productive sectors and its role in the economic recovery of these sectors in the context of a pandemic. Faced with this situation, higher education is currently one of the main tools used by the public power to ensure the development and economic recovery of the country. Activating the economic recovery after the Covid-19 crisis is a priority task, in which public administrations and private initiatives must collaborate closely. The present research work is of great importance because the contribution is imperative for the economic reactivation of the productive sectors. The general objective of the research is: To determine the role played by the university in the economic reactivation of the productive sectors of the city of Machala. The methodology used was quantitative and qualitative, it was also descriptive and cross-sectional research. The sample corresponds to 353 companies. Higher education institutions face great challenges in globalization and the information and knowledge society, so the university must adapt and respond appropriately to society. The Ecuadorian university is presented with the challenge and opportunity to achieve a structure that allows generating technological knowledge, research, development and innovation (R + D + i).