Plan de exportación de banano hacia el mercado de Bélgica aplicando la certificación Globalgap año 2021.

Abstract

The present case analysis is given in the elaboration of an export plan, the same one that is based on the implementation of the GLOBAL GAP international standards, in 100 banana producers for the export of the Belgian market, in turn it will be allowed carry out a bibliographical analysis to know what are the strong and weak points that are occurring at the time of producing the fruit, which in this case is the Ecuadorian banana. Subsequently, a field study was carried out where a diagnostic format could be carried out, which is framed in the environmental regulations and the GLOBAL GAP regulations, the same ones that were analyzed through a bibliographic and descriptive study, in the same way could be in contact with the people surveyed for which a field investigation is also used, resulting in the properties that were studied are not suitable to receive the GLOBAL GAP certification, which would allow opening new markets abroad, it is because Therefore, it is recommended that the necessary corrections be made.