Plan de internacionalización para la diversificación de mercados internacionales de las pequeñas exportadoras de banano dentro del sector de la provincia de El Oro en el 2021.

Abstract

In this present project, it has the purpose of knowing why the small exporting companies of the province of El Oro do not export to other countries and only export to a single market. That is why we have identified several characteristics that agree with the SMEs that were carried out with the sampling, such as the fear of entering other markets, certificates that each country requests to enter the market such as organic, quality, social responsibility and lack of consulting in the field of export to European, Asian and North American markets.According to our research, we developed an internationalization plan that allows companies like these to expand into a new market, which is why it is important to follow each step, in order to obtain export success.