Plan de implementación de estrategias de marketing sostenible para lograr la internacionalización de las mipymes en el oro, en el 2022.

Abstract

This research project provides information on the internationalization of MSMEs through sustainable marketing strategies, where MSMEs in Ecuador play an important role in the country's economy as well as being part of generating major sources of employment. The objective of this research is to achieve the internationalization of MSMEs in the province of El Oro in 2021 through sustainable marketing strategies in such a way that it is determined that in world markets there are high demands for products and services, but many of them do not have the sustainability that gives security to the consumer to meet the needs of such. The strategic plans that we are trying to implement are oriented to new markets whi is essential to generate competition in companies to establish new routes to meet the demand for products, allowing sustainable marketing strategies to be strengthened in the sustainable approach of companies in the country as micro, small and medium enterprises will be important to access new world markets enhancing internationalization. A qualitative-quantitative approach is used through the application of hypothetical-deductive theoretical methods and models for the interpretation of the research. Primary and secondary sources of information were applied, by means of the hypotheses raised in order to demonstrate the results that maintain a relationship and the development of new products. Among the important findings, the economic and social benefits of using sustainable marketing strategies for the benefit of MSMEs are emphasized. The development of innovative and sustainable strategies benefits micro, small, and medium enterprises in their production process with the development of products according to a demanding national and international market, in which it will be possible to promote and generate a variety of services without standards.