Plan estratégico de exportación de cacao ecuatoriano hacia el mercado de Francia en el año 2022.

Abstract

The present case analysis allows to know the history of cocoa, the current situation of the product in our country and the acceptance it has outside the country, aims to achieve the export of Ecuadorian cocoa to the French market in 2022, through a strategic plan of export quality, based on the fact that Ecuador already exports to the French market in small quantities. Cocoa production varies according to the area where it is grown, the climate, the diseases that surround the crop, and the strategies used by farmers to extend production. Cocoa beans are a promising product for Ecuadorian exports and currently occupy third place in non-oil exports, generating foreign exchange for the country. For the development of the research, the general objective is mainly based on the general objective of increasing Ecuadorian cocoa exports to the French market, through a strategic plan for quality exports, which will allow the product to be promoted by complying with the necessary certifications to the target market. This study will focus on the research of a strategic plan of quality export to the French market in 2022, through the description of quantitative methods, the beneficiaries of this proposal will be the exporters that require exporting to the French market, This research has used methods such as: historical-logical method, analytical-synthetic method, inductive-deductive method, hypothetical-deductive method, modeling, systematic. As a result obtained during this research and data collection from interviews and surveys, if the strategic export plan is implemented, favorable results will be obtained, as well as reconfirmed the hypothesis. by comparing the results obtained in the discussion, Finally, conclusions and recommendations are presented.