Estrategias logísticas en las exportaciones de banano en el Ecuador en crisis de pandemia.

Abstract

Banana exports in Ecuador during the pandemic crisis have been up and down, due to the measures of the countries that have imposed and in the same way the problems in logistics have been factors that affected them. The objective of this research was to carry out an analysis of banana exports during the years of the pandemic crisis, in this case from 2019 to 2021, as well as to identify the strategies that various companies have implemented during these years. The information collected was carried out through a qualitative-quantitative approach using historical-logical, analytical-synthetic, deductive, exploratory methods. investigative-explanatory and descriptive. The banana exports in question of the years studied, the year 2020 was the most relevant, that is, there was a greater export of bananas in that year, with 6,673 million tons, its shipments went to more than ten countries in all parts of the world. world, having as main destinations the European and Russian markets, although despite the fact that Russia under its demand compared to the year 2019 is still in first place, on the other hand, the United States raised its demand, still remaining in second place, on the other On the other hand, in the year 2021, Russia increased its demand and in the same way the United States continued in the first positions in relation to the other countries that exported bananas from Ecuador. On the part of the logistics strategies implemented during these years, it is worth highlighting the coordination in terms of transport, trade and customs authorities to opt for logistics corridors to speed up distribution, also the one adapted to digitization, logistics 4.0 and last mile They are recommended to increase the operational efficiency of the company and optimize time and resources with the use of new technologies.