Análisis del mercado y su estrategia de comercialización aplicado en las microempresas comercializadoras de ropa en el cantón El Guabo.

Abstract

In the present investigation, the clothing trading micro-companies of the El Guabo canton were analyzed, the market applied by these micro-companies and based on this, it was determined if they use it in an adequate way for their operation so that they prosper and position themselves in the market. market optimizing resources and maximizing profits, likewise, that profits are used to continuously improve, and that the development of consumer behavior, quality of customer service and sales management is investigated.