Desarrollo de prototipo de e-commerce para boutiques con soporte de toma de decisiones mediante el uso de la metodología swirl.

Abstract

E-commerce is born from a decision called, e-business, which is grouped holding a series of individual business services that use the web as a means of interconnection, dominating business-to-business and business-to-consumer transactions. The software development plan is a previous adaptation, focused to be found in the prototype elaborated as a reply to the business model investigation. This instrument provides a general observation of the proposed development orientation. In the current research, the objective is to develop a usable prototype established in electronic commerce, the same one that is executed to provoke a marketing strategy for micro-enterprises of clothing, where they can offer their values and / or products aa through cyberspace; manipulating new technologies as the basis for its advertising management and beginning to be included in international markets. It is expected that this skill will allow obtaining superiority in competition against micro-enterprises that belong to the same productive sector, that do not use this marketing channel. In the investigation, a quantitative method is used, with a qualitative approach and for the collection of data, web searches were carried out with a predominance of spaces in social networks and virtual libraries; with which it was possible to establish the analysis on the use of digital tools in the entities that provide the commercialization of clothing and the possible approval of the usable prototype of electronic commerce to implement in its sales channel. As a result of the exploration, a functional prototype established in electronic commerce is deployed, using PHP technologies, Laravel used in the BackEnd, React Js used in the FrontEnd and PostgreSQL is used as a database, through which the enterprises will negotiate and direct their values and/or services. The project is based on the SWIRL methodology whose task is the contextualization of work for the administration and development of web-oriented software, based on iterative and incremental processes; frequently handled in fundamental environments in agile development. It is based on the execution of iterations within its periods, allowing the total unification of the user during the development process, and uniting the service model phase within its life cycle. The invariant named iterations appear in the form of a vortex, from which the pseudonym of this methodology begins. The proposed prototype approach forms an arrangement of the SWIRL processes in congruence with the technical characteristics of the prototype development; choosing the five submerged phases of the named methodology; in such a way that the activities to be carried out and the deliverables will be generated on time in an efficient manner. All this documentation is in turn part of the instruments of the methodology. This model tries to be a productive tool for small clothing trading companies, which allows several buyers to bear fruit in order to spread both locally and globally. However, it will allow small companies to reduce the effective digital gap in the management of ICTs and their mission.