Características de la oferta de formación en comunicación en plataformas de aprendizaje informal, caso crehana y domestika

Abstract

The evolution of training in communication has developed over time, professionals, communication students currently have content resources to enhance their skills in the area in which they want to develop, highlighting their professional profiles since the job skills within the career every day have more professional demand. In the same sense, the rise of informal education platforms has achieved popularity, the content offered, the didactic resources, among other important points is what captures the attention of the consumer of these courses. It is important to mention that, it is not suggested the replacement of these learning platforms for higher education but rather to achieve a combination of positive changes in university learning with the content offered, thus achieving an important way to improve and continue growing in the area of communication for students, professionals and even university teachers. Thus, the present research work was carried out based on the characteristics of the training offer in communication in informal learning platforms, Crehana and Domestika case, in which the main objective was to identify the characteristics of the offers provided by these two online learning platforms in relation to the area of communication. The secondary objectives pursued by the research were: 1) to identify the various types of communication courses offered on the Crehana and Domestika platforms; 2) to group the courses related to communication training in categories developed based on the areas of specialized training in communication; and 3) to know the users' perception of the communication training offered by the informal learning platforms under study. Therefore, to meet the objectives, a descriptive methodology was applied because it focused on studying the characteristics of communication training in the two study platforms, with a qualitative methodology, and the techniques used were; interview to the platforms' personnel, survey to the consumers of the training courses, and finally the content analysis matrix of the courses offered, being this research work a case analysis. Among the main results found in the research work was that the main characteristics of the training offer in communication in these platforms are accessible costs with promotions for students, professionals and even companies or institutions, the courses are dynamic, practical, entertaining, its didactic guide is practical and easy to understand, so that the consumer can understand the objectives, the profile of the teacher, information about the software or application to be used, and everything related to the course that was acquired. As a general conclusion it is stated that, nowadays informal learning platforms are key to strengthen the learning acquired in university classrooms, and thus continue to grow professionally in the areas that each consumer, student or professional who accesses the training courses in communication offered by the Crehana and Domestika platforms will perform.