La investigación universitaria: propuesta de una revista radial académica.

Abstract

This proposal arises from the search for an answer to a problem encountered regarding the need for dissemination of research activities carried out in higher education institutions. The design of a radio magazine is proposed based on the diagnosis of a reality, the needs of students and the recommendations of experts, with the aim of strengthening university research activity. A qualitative-quantitative research was carried out: documentary and bibliographical review, observation, surveys and interviews, with an adequate analysis and synthesis to carry out the approach of a communicational product that allows the visibility of research actions carried out by students and teachers, as part of their teaching-learning process: a radio magazine of educational-scientific nature, aimed at young people , university students and citizenship in general, with a dynamic structure that contains: information, debate, interviews and advice on topics of university and citizen interest. The research shows that improvisation has no place in a university educommunicative product, since planning is required: in the short and medium term, execution strategies and permanent evaluation, among other aspects, as a basis to attract the attention of students and above all to make visible in the community, university research inside and outside the classrooms.