Impacto socioeconómico en los comerciantes informales generado por su reubicación del entorno del mercado central de Machala, año 2021

Abstract

Informal trade is a phenomenon that has been developing for many years, it is considered as a particular feature of a low economy and a barrier to economic growth in the territory that is developed, the truth is that it coexists even in the modern economy, as informal trade is the source of income for many households. In this context, the diagnostic research process of this work was developed, whose purpose is to analyze and propose alternative solutions to the socioeconomic impact on informal traders generated by their relocation from the environment of the central market of Machala, year 2021. This work has been developed under the modality of Integrating Project, according to the research guidelines of the Sociology career of the Technical University of Machala. In this sense, the research unfolds as a central problem the following question: What is the socioeconomic impact on informal traders generated by the eviction and relocation of the environment of the central market of Machala, which is based on the general objective, to determine the socioeconomic impact on informal traders generated by the eviction and relocation of the environment of the central market of Machala. The research has been based on the functionalist theory, which shows a combination of need and satisfaction of something that the human being lacks through which these needs are satisfied through different commercial activities. Therefore, a mixed approach has been applied combining research techniques such as interview, observation guide and survey, these techniques that were applied to the leaders of the associations of informal traders to the different municipal authorities of the GAD of Machala and, to the traders in general allowed to triangulate the information collected and reach accurate conclusions. The results obtained state that the eviction of informal traders from the central market is due to the focus of infection and unhealthiness that they represented by selling basic necessities in the conditions in which they did it, added to that the health crisis called world pandemic forced the eviction of traders from the central area of the city, The unhealthy conditions and the collapse of the sewage system in the surroundings of the central market have given way to a series of precarious conditions in the center of the city. Subsequently, we proceeded to the design of an intervention proposal for the different needs detected, called: Citizen awareness program to motivate the machaleña community to purchase their products at the provisional market of informal traders. This proposal is based precisely on the technical analysis carried out on the merchants relocated in the new provisional markets, which has to do with the commercialization of basic necessities and the notion of sales promotion, therefore, it is linked to the campaigns whose objective is to promote the commercialization of products and services. Consequently, the effective fulfillment of the proposal will contribute to face and overcome situations of deficient commercialization and competitiveness of the new markets of the city.