Grado de aceptación de los servicios turísticos de las agencias de viajes de la ciudad de Machala.

Abstract

In the city of Machala there are 31 travel agencies legally registered in the tourism cadastre of El Oro, they are companies dedicated to the marketing and provision of their services directly and indirectly at local, national and international level. Therefore, the problem is that since there is a lot of supply in the tourism market, there is not much information necessary to know the positioning they have by the population at the time of providing their tourist services, the level of quality and satisfaction they provide to tourists, therefore the acceptance they have and the impact they generate when offering their tourist packages or services in general is unknown; so that this research work aims to identify the degree of acceptance on the provision of tourist services of travel agencies in the city of Machala. A survey will be applied to the economically active population to obtain the necessary information through their experience. As a result, only 42.7% of the population is aware of the services available and have made use of them. In addition, it is highlighted that three travel agencies have greater acceptance and profitability in the locality.