Análisis de mercado y el impacto del desarrollo turístico económico del sitio turistico La Cruz, canton Piñas.

Abstract

In the present research work, a market analysis and the tourist-economic development of the tourist site "La Cruz" was carried out. Tourism has become a fundamental part of economic development, which is why it is important to implement strategies that allow promoting tourism within Ecuador, in order to increase income and improve the lifestyle of the population. the descriptive-quantitative method, for which a field investigation was carried out, based on the characteristics of the place; Through direct observation of the site, and as a tool, the hierarchy sheet of the Mintur ranking sheet. Today tourism has become a global competition, which generates social and economic factors, which depends on the countries to generate offers that are attractive to tourists.