Identificar los medios de publicidad adecuados para que las agencias de viajes sean reconocidas por la población de Machala.

Abstract

This degree work focuses on determining which are the appropriate advertising media for travel agencies to be recognized by the population of Machala, also the importance of advertising and the media in which the ads are shared, taking into account that the channels are those who contribute to share information about themselves and the products they offer to their customers, However, if this does not go hand in hand with a good strategy to capture the attention of users, it will probably not benefit the company, leading to its lack of knowledge. In addition, in order to fulfill the other objectives, surveys were used as an instrument, which allow establishing the degree of knowledge that the inhabitants have in relation to travel agencies and the most used advertising media and which should be focused on and, based on that, propose appropriate strategies to help the recognition of the agency