Análisis de la participación de la mujer en el contenido radial: caso radio diblu, programas señor deportes y pateando tachos

Abstract

Compared to men, women in sports journalism are sometimes judged by the simple fact of being women, by little knowledge or by the physical aspect, in this way they tend to have less job opportunity in different sports media. However, as time goes on, women are taking space, positioning and representativeness in sports segments, today, several program managers already give them the confidence to be able to play some role within the programs, in this way, in society the stereotype that only men are trained to provide information related to sport , following the above is born the present research work, where it aims to analyze the participation of women in the programs Señor Deportes and Pateando Tachos, broadcast by Radio Diblu, from the city of Guayaquil, Ecuador. For the obtaining of results, the methodology of a quantitative nature was used, from a quantitative perspective the content analysis of both programs was carried out, to know the time, space and participation of women during the programming of Mr. Sports and Kicking Tachos, where a table (clipping or matrix) was also developed, where different parameters were classified for their study , also, in order to obtain perceptions of the audience, the survey technique was applied which was aimed at 30 people, under the age range criteria of 22 to 35 years. While, for the qualitative nature, semi-structured interviews were conducted with professional journalists working within the different sports programs. Once the research methodology was applied, content analysis resulted in women's participation in sports radio programs already appearing frequently, considering that not yet at the level of men, because they within these spaces exercise different roles at the same time, however, women for now play only one , either as a commentator, field border or informant. Regarding the survey, more than 50% of the audience believes that the female presence in sports spaces in the media is still low, due to the low confidence they are given, however, respondents think their intervention in them is good. Semi-structured interviews with professionals leave us as a result that, although the opportunity and space has been given to many women in sports journalism, who are also an important element within the different media, despite that, there is still a lack of gender equality, since in certain sports programs, machismo, discrimination, violation of their rights continues to exist , and currently professional zeal has appeared on the part of men towards them, because women are preparing more every day, take courses, perform trainings, surpassing their co-workers, including masteries specialized in sport, as is the case of Mariapaz Maldonado, who is the first woman to direct a sports radio nationally.