Las series audiovisuales como herramienta de potencialización turística caso cantón Pasaje

Abstract

Tourism represents an opportunity for growth and a better quality of life for the inhabitants who live from this dynamic and integrating activity; however, in order to carry out this action, it is necessary to address axes oriented to local development, economic, environmental, social, cultural and technological aspects. For this reason, it is important that all the inhabitants of a community contribute to tourism development, through the conservation of the productive sector, daily activities, natural resources and gastronomy. The purpose of this work is to elaborate a pilot proposal for an audiovisual series based on agrotourism and travel journalism, to strengthen tourism in the Canton Pasaje and contribute to its economic, social and cultural growth, in addition to promoting a new tourist perspective for travelers, therefore, the audiovisual series was characterized as a component of manifestation of the cultural system, because it is one of the instruments most committed to the integration between the auditory and visual to publicize a new reality. To carry out the study, several research methods and techniques were used, such as observation, to know the most important aspects about the audiovisual references of the Pasaje canton in digital media from 2020 to the present year, on the other hand, the qualitative analysis of three interviews to experts in production, audiovisual direction, communication in development and also citizens, which allowed to know the locations, format, narrative, time and ideal sequence that a product must have to promote tourism in a community in an effective way. The city of Pasaje has not been promoted, from an agrotourism point of view, its goodness and natural wealth have not been promoted, spread or exposed to tourists, therefore it requires the implementation of audiovisual projects, which are characterized by their high definition, combined with a variety of shots, static, moving and aerial, which are complemented with the verbal and visual part, that is, strategically use the jump of the planes and photographic angles to beautify the audiovisual and therefore capture the attention of the viewer. The audiovisual starts from a geographical point of view, describes the place in question, aspects such as number of inhabitants, location, climate and natural charms, and then focus attention on a particular agricultural activity, as is the case of the first chapter cocoa production, has a logical sequence that explains step by step the process of harvesting, fertilization, cocoa tomb, deveining of the cobs and finally the sale of cocoa in a sack. This audiovisual product was disseminated through digital and traditional platforms of Pasaje TV, which allowed to promote tourism and agrotourism in the Pasaje canton, showing the beauty of its natural attractions and economic activities carried out by its humble and hardworking people, on the other hand, the level of acceptance and reach of the audiovisual was measured. The study showed that a pilot audiovisual series made up of several chapters is a viable idea for the economic and tourism growth of a community, in addition to greater ideas and recreational opportunities for tourists, since Pasaje is a canton with a plurality of natural and cultural charms.